The Best Email Marketing Software 2016 

Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available and most operate at relatively low prices, with packages to fit every business size and need. Features run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Managing contacts can be as simple as having a list of names and emails or a database of subscribers segmented by various demographic slices and engagement levels. It's just a matter of determining which features and tools you need and how much you're willing to spend

ServicePricing*Ease of useEmail templatesFree trial?
Active Campaign$24.65 /mo5/55/514 daysGo to Website
GetResponse$25 /mo4/54/530 daysGo to Website
Mailchimp$35 /mo4/53/52,000 contactsGo to Website
ConvertKit$49 /mo4/54/5NoGo to Website
Aweber$49 /mo2/53/5500 contactsGo to Website
Constant Contact$55 /mo3/53/560 daysGo to Website

The Best Email Marketing Software 2016
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the  contenders I reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software interfaces of yore. Be careful though, as some free trials require a credit card, which means you need to be sure to cancel your trial before you're billed if you're not happy with the service.

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